{"id":3389,"date":"2021-06-23T06:49:04","date_gmt":"2021-06-22T22:49:04","guid":{"rendered":"https:\/\/www.nusmarchgradshow.com\/2021\/?p=3389"},"modified":"2021-07-03T14:46:13","modified_gmt":"2021-07-03T06:46:13","slug":"zhong-yuqin-2","status":"publish","type":"post","link":"https:\/\/www.nusmarchgradshow.com\/2021\/zhong-yuqin-2\/","title":{"rendered":"Zhong Yuqin"},"content":{"rendered":"\n
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[…]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":8,"featured_media":3390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"profiles":"%5B%7B%22profile-pic%22%3A%22%22%2C%22name%22%3A%22%22%2C%22jobscope%22%3A%22%22%2C%22linked-post%22%3A%22%22%2C%22lazyblock%22%3A%7B%22slug%22%3A%22lazyblock%5C%2Fteam-profiles%22%7D%2C%22className%22%3A%22%22%2C%22align%22%3A%22%22%2C%22anchor%22%3A%22%22%2C%22blockId%22%3A%22%22%2C%22blockUniqueClass%22%3A%22%22%2C%22ghostkitSpacings%22%3A%22%22%2C%22ghostkitSR%22%3A%22%22%7D%5D","segment-colour":"","segment-id":"","segment-text-colour":"","shuffle":false,"cluster-information-block-width":80,"cluster-name-and-description-width":40,"content-colour":"","select-clusters":"%5B%7B%22cluster-selection%22%3A%22%22%2C%22pattern-scale%22%3A0%2C%22full-sized-items%22%3Afalse%2C%22less-restrictive-crop%22%3Afalse%2C%22lazyblock%22%3A%7B%22slug%22%3A%22lazyblock%5C%2Fcluster-carousel%22%7D%2C%22className%22%3A%22%22%2C%22align%22%3A%22%22%2C%22anchor%22%3A%22%22%2C%22blockId%22%3A%22%22%2C%22blockUniqueClass%22%3A%22%22%2C%22ghostkitSpacings%22%3A%22%22%2C%22ghostkitSR%22%3A%22%22%7D%5D","eventsschedule-button-text":"","no-more-events-text":"","event-media-placeholder":"","no-more-events-scrolling-text":"","spay_email":""},"categories":[4],"tags":[79,78,70,72],"supervisor":[51],"project_description":"

Abstract\u00a0<\/u><\/strong><\/p>

Since the first large-scale mall, the Southdale Center, numerous shopping malls appears around the world, replacing the traditional street or market-based retail spaces. Retail architecture in the new economic era is becoming profit driven. Spaces are designed to boost mall traffic and stimulate users\u2019 desire of purchasing. However, we start to question whether people really enjoy their shopping experience in the current shopping mall settings.<\/p>

 <\/p>

The increasingly massive and fancy designs have resulted in a common situation where users face navigation difficulties within. Design considerations for pedestrians\u2019 way-finding ability are often discounted. Additional graphical aids are needed to make up for the deficiency in wayfinding-friendly considerations.\u00a0 At the same time, retail architecture is becoming increasingly enclosed and homogenous. Some of the great street-related features and traditional shopping habits are diminishing.<\/p>

\u00a0<\/u><\/strong><\/p>

This thesis project aims to explore the design strategies and implementations to create a way-finding friendly and street-based retail development. It is to let the architecture become the leading element in terms of navigation, with minimum digital navigation aids. With a thorough network, site and case analysis, the design strategies will be incorporated into a generative computational design process for both the circulation network and block development. It is followed by a refinement of customizable architecture language for each destination zone.<\/p>

 <\/p>

The ultimate goal is to create a replicable framework, such that the strategies can be adopted for the way-finding design of similar retail developments across Singapore, including a temporary market-based design targeting left-over open space and a permanent multi-storey design targeting large under-developed empty space.<\/p>

 <\/p>

Wayfinding Factors\u00a0<\/u><\/strong><\/p>

Six major factors to be integrated into both the design generation process, and the architectural development:<\/p>

 <\/p>